The video game industry is waking up to the multi billion dollar Hispanic market. The ever popular video game football franchise Madden ‘08 is marketing to Latinos by releasing a Spanish translation of their game. Read more.

Madden sells a lot of copies, but it could always sell more. Which is why EA are, if Amazon and GameStop are to be believed, about to release a Spanish-language version of Madden for the US market. Called Madden NFL 08 en Español, it would be the first major game (at least that I know of) to target the Spanish-speaking population of the United States, and looks due on November 13. There are only listings for a PS2 and 360 version, which would make sense, this being a risky venture (November’s pretty late, so bilingual Hispanics may well have opted for the English version by then).

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