As of Monday, Oprah began broadcasting her show in Spanish via Secondary Audio Programming and closed captioning. Spanish-speaking viewers in the country’s six largest Hispanic TV markets (Chicago, Los Angeles, New York, Houston, Dallas, and Miami) can now reap the benefits of the talk show queen’s “consejos de expertos en salud, belleza, relaciones y dinero,” as her website spouts.

A Harpo Productions, Inc. spokesperson said their aim is to serve the country’s fastest growing segment of the population. “With Spanish subtitles, Hispanic viewers will a have a more direct experience with Oprah.”

While some might argue Oprah is opening her arms to a once neglected demographic, Huffington Post columnist Esther J. Cepeda has a less than optimistic opinion of the show’s change.

Oprah gave Spanish-only speakers yet one more reason to not have to learn English to “get along” in this country.

But Oprah’s crack market-research team didn’t do their homework. The fastest-growing segment of the population is overwhelmingly U.S.- born and fluent in English.

And guess what? Despite the breathless banner ads on Oprah.com exclaiming “Finally! Oprah in Spanish!” the kind of women living in the U.S. who don’t speak Spanish are probably not the type who are going to be able to afford the $60 LeMystere bras or $30 Yves Saint Laurent lipsticks that the Queen of Consumerism shills on her show, in her magazine and on her website.

No, that would be me: Young, female, affluent, English-speaking, U.S.-born Latinas.

Click here to read the full editorial. Or here for Oprah en Español… “Vea… y siéntase inspirado.”